The high-resolution, 9.7-inch LED-backlit IPS display on iPad is remarkably crisp and vivid. Which makes it perfect for web browsing, watching movies, or viewing photos. With iPad, there is no up or down. It’s designed to show off your content in portrait or landscape orientation with every turn. And because it uses a display technology called IPS (in-plane switching), it has a wide, 178° viewing angle. So you can hold it almost any way you want and still get a brilliant picture, with excellent color and contrast. The Multi-Touch screen on iPad is based on the same revolutionary technology on iPhone. But the technology has been completely reengineered for the larger iPad surface, making it extremely precise and responsive. So whether you’re zooming in on a map, flicking through your photos, or deleting an email, iPad responds with incredible accuracy. And it does just what you want it to. The A4 chip inside iPad was custom-designed by Apple engineers to be extremely powerful yet extremely power efficient. The performance is unlike anything you’ve ever seen on a touch-based device. Which makes iPad fantastic for everything from productivity apps to games. At the same time, the A4 chip is so power efficient that it helps iPad get up to 10 hours of battery life on a single charge. And iPad is available with a choice of 16GB, 32GB, or 64GB of flash storage, giving you lots of room for your photos, movies, music, apps, and more.